about us
THE CATALYST
VIBE Home Makeover is the signature cause initiative of Trilogy Agency, a boutique proprietary cause marketing firm that uniquely unites corporations with communities.
What started in the 90’s as a series of exterior beautifications of homes known as PAINT YOUR HEART OUT in Southwest Florida, this project has morphed into a cause that provides meanigful transformations of homes owned by those-in-need.
Often, disadvantaged families (especially those with special needs children), current military families and needy veterans, and those serving in the public service sectors, live on low-to-mid fixed-incomes.
Through no fault of their own, they live in homes that unfortunately no longer provide the safety and comfort for their families. Because of their situation, they are often unable to help themselves, or their families.
Our VIBE Home Makeover projects address these concerns.
THE IMPACT
Our inaugural VIBE Home Makeover series will be produced in the Tampa Bay, Florida region, culminating in 2027-28.
Five families receive home makeovers, with four bay area recipients receiving SELECT MAKEOVERS, with each home receiving 18 or more improvements, including a selection of finishing touches.
One recipient family receives the FLAGSHIP RENOVATION edition, an extensive interior and exterior renovation with 30 upgrades, including an array of finishing touches.
Yes, our VIBE Home Makeover initiatives make a world of difference to the recipients and to your communities. But just as important as the renovations, our partners provide renewed hope, joy, and belief, that people and companies, really do care.
Trilogy Agency manages every aspect of this emotionally-charged cause, including the procurement of professional designers and contractors, who (with the help of our companies who adopt) fully engage the recipients and their families to design astounding environments.
THE GUIDELINES
We are seeking families, couples, or single persons-in-need. We prefer that household income be no more than 250% of the current federal poverty level ($82,500 for a family of four based on 2026 federal guidelines), although families with health or other challenging conditions may be eligible with higher household incomes.
Applicants for the SELECT series can own or rent their home, and must live in Hillsborough, Pinellas, Pasco, Hernando, Polk, Manatee, or Sarasota county.
Applicants for the FLAGSHIP series must own their home, and live in the Tampa Bay MSA (Hillsborough, Pinellas, Pasco, or Hernando county).
To nominate yourself, family members, friends, or neighbors in need, you may now obtain more information in our NOMINATIONS section.
Upon pre-qualification, nominated families will be asked to complete a full VIBE Application Packet. This will help determine the final VIBE recipients.
THE TIMELINE
April, 2027 is the Soft Project Launch with Early Nominations.
July, 2027 starts the Project Launch and Public Nominations Drive.
All VIBE Recipients will be announced in early fall 2027.
October, 2027 starts the Design Phase.
January, 2028 starts the Scheduling + Staging Phase.
April, 2028 starts the culmination of the VIBE home makeovers and renovation projects.
The inaugural four-home SELECT MAKEOVER SERIES is completed during a four-week period, April 3rd through 28th, 2028.
The highly-anticipated FLAGSHIP RENO is completed during a concentrated 12-day period, May 8th through 20th, 2028.
VOLUNTEER-DRIVEN
All VIBE Home Makeovers are made possible by the unwavering dedication of hundred of volunteers--both from our project partners and our local communities.
Our VIBE volunteers are led by trained professionals to assist in everything from project planning to project execution. From product sourcing to product installation.
Regional corporate partner employee volunteers play vital roles, especiallly in the Core Improvement sectors; Exterior painting of homes-in-need, landscaping and gardening, and interior painting help to convert houses into homes, and not only transform these homes, but transform the lives of our recipients.
Volunteers can experience the unique excitement of immediate, tangible, and visual change--both in the homes--and in the families we help.
Volunteers are supported throughout the projects, and highly recognized for their efforts!
If you have interest in volunteering, either as a corporate sponsor team, or individual, contact us for further information.
THE TRILOGY COLLABORATION: HOW WE DO WHAT WE DO
The platform of the VIBE Home Makeover series of projects is certainly different, and far from conventional and ordinary.
Because of this, we’re often asked how we, as 'puzzle masters', are able to fund such seemingly costly projects.
The simple answer, is through the generosity and collaboration of community-conscious corporations who care enough about their communities to make a difference.
ANCHOR PARTNERS. Anchor partners, often banks, credit unions, insurance companies, real estate firms, home builders, and regional headquarters and hubs contribute substantial funding, and an employee volunteer workforce.
In return, these contributing companies know that they are ‘giving back’ to citizens in their communities, who so richly deserve it.
Their employees, as volunteers, are able to make a real, tangible, and immediate difference in their neighborhoods, and feel good about their immediate, tangible, and hands-on contributions.
And, due to the high-profile blueprint of VIBE, these anchor partners also receive a plethora of media, public relations, marketing, and biz dev, recognizing their companies as good corporate citizens.
The hope is that their current and future clients and customers become aware of their philanthropy, and perhaps return the favor someday, by buying more products and services.
DESIGNER + CONTRACTOR PARTNERS. Designers and contractors contribute their professional workforce, along with financial resources, to design, decorate, plan, and strategically manage the VIBE home makeovers and renovations.
In return, they receive all the benefits of the anchor partners, with an emphasis on the alignment of a compelling community cause so closely related to their firms.
These professional service firms play major roles as they work tirelessly to blend the various stakeholderd’ objectives, with the recipients' desires.
HOME IMPROVEMENT PARTNERS. Home improvement manufacturers, retailers, distributors, and installers contribute critical building components (windows, HVAC, solar, flooring, kitchens, bathrooms, etc.), appliances, furniture, paint and décor, and finishing touches necessary to transform the recipients’ homes into versions of their ‘dream homes’.
In addition, these sectors contribute financial resources to help pull all the pieces of our puzzle together. In return, they receive benefits similar to our anchor partners, designers, and contractors, in addition to having the rare opportunities of showcasing new, cutting-edge, and featured products, in unusual, media-centric community cause events.
TRILOGY AGENCY. Trilogy, as the cause developer, then funds any non-sponsored components and incidentals to complete the makeovers and renovations. This includes any home improvement elements that aren’t provided by partners; trained installers for these components; professional services not described above; permits and licenses; necessary tools and supplies; homeowners’ special requests; finishing touches not donated by partners; and all support personnel required to manage the makeovers.
The fusion of these partners allows VIBE to renovate the homes of those families-in-need, without requiring governmental and traditional funding assistance. Without these sources of funding, most encumbrances and restrictions are lifted, allowing VIBE to recognize all the contributors on unparalleled stages; on a collaborative project level, individual company level, and showcased-product level. Social media, earned media, owned media, podcasts, video, magazines, and events all play vital roles in recognizing our partners’ contributions.
Trilogy Agency’s PR department develops, manages, and funds all aspects of this extensive company-focused recognition. Trilogy Agency’s co-founder has invested 30 years in media and PR, and the firm has devoted almost multiple decades perfecting this type of unusual collaborative model, appropriately coined Proprietary Cause Marketing.
Many call this the perfect win-win-win scenario.
We call it...the VIBE Home Makeover.
Trilogy Agency acts as the 'Puzzle Master' bringing together national and local companies to provide 50 VIBE Home Makeovers throughout Florida in the next five years.
